Years ago a group gave a presentation to a number of investors in a Nashville Airport conference room. Below is the details we received after we inquired about what they were doing in turf. As part of our business planning process we brought the document out again. This time we decided to share it with others.
INTRODUCTION “THE BASES FOR THE PRODUCTS”
Beautiful turf that is easy and inexpensive to
maintain have always been the desire of professional turf manager’s and
homeowners ever since turfgrasses have been used to cover the soil. Today,
lawns, sport turf and golf courses have become one of the most important
factors reflecting prestige, value, quality, environmental concern, as well as
beauty. Most everyone realizes that
"First Impressions are Lasting Impressions". The first visual contact one makes with any
building or site is its outdoor setting; including the landscaping, building
and turf areas it is that first visually retained image that is so
important. It is this image that will be
associated with a specific company, governmental agency, golf course, building
site, home, etc.
People love and appreciate beautiful turf and
landscapes. They expect dense, deep-green turf at the establishments they do
their business. This is the chief reason
advertising agencies always place beautiful lawns and landscapes on the outside
cover of their ad materials.
Turf Managers also realize that beautiful turf not
only adds beauty and warmth to their properties, but also significantly
increases its value. Professional turf managers’ attempts to obtain this
desired "beautiful first impression turf" often become expensive and
frustrating investments in time and money. To add insult to injury, these
attempts require a continuing increase in time, energy, and expenses. Yet, the
agonizing poor results keep showing up despite these repeated efforts one would
expect that the turf should become stronger, denser, and less expensive to
manage, and gain in beauty as they become more mature. This is a very logical conclusion for anyone
to reach; but, in reality, it most often does not happen.
One would also expect that the more expensive the
products used on turf, the higher the application rates, and the more
frequently they are applied, the better the results, the more the turf is
"babied", the stronger, healthier and more beautiful turf. Again, the complete opposite usually
results: The more products and care
provided, the weaker the turf and the more susceptible it becomes to insects,
diseases, adverse weather conditions, wear and tear: Eventually the turf loses
its natural ability to fight off such adversaries and heal from the damage; the
results never seem to justify the efforts or expense.
What’s different about our approach? The answer is Nature!
